OPEN WORKSHOP
Product Management in the Age of AI: Judgment, Strategy, and Execution
Modern but grounded
AI has changed the tempo and tooling of product management—but not the core accountability: delivering meaningful outcomes for customers and the business.
This two-day, hands-on workshop helps product managers sharpen their craft for today’s reality of AI-accelerated execution, continuous experimentation, and rising stakeholder expectations.
Participants work through a realistic product challenge from end to end—building customer insight, product vision, strategy, roadmap, and influence plans—while learning how to use AI and experimentation without losing strategic focus. They leave with practical tools, reusable templates, and a concrete product brief they can adapt directly to their day-to-day work.
The workshop uses a single, end‑to‑end product challenge as a realistic simulation of the PM role, threading it through every activity so participants practice the same decisions they make in the real world—just in a focused, high‑feedback environment.
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What You'll Learn
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Modern PM Foundations in the Age of AI
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Deeper Customer Insight & Sharper Strategy
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Adaptive Roadmapping & Execution
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Influence, Storytelling
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Business–Tech Acumen
What's Included
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Full participation in the two-day, in-person workshop
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Digital copies of all workshop slides, templates, and resources
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Access to a future quarterly Shyft PM Virtual Learning Circle
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One 60-minute virtual one-on-one coaching session to support post-workshop development
Modern But Grounded
AI has changed the tempo and tooling of product management—but not the core accountability: delivering meaningful outcomes for customers and the business.
This two-day, hands-on workshop helps product managers sharpen their craft for today’s reality of AI-accelerated execution, continuous experimentation, and rising stakeholder expectations.
Participants work through a realistic product challenge from end to end—building customer insight, product vision, strategy, roadmap, and influence plans—while learning how to use AI and experimentation without losing strategic focus. They leave with practical tools, reusable templates, and a concrete product brief they can adapt directly to their day-to-day work.
The workshop uses a single, end‑to‑end product challenge as a realistic simulation of the PM role, threading it through every activity so participants practice the same decisions they make in the real world—just in a focused, high‑feedback environment.
What You'll Learn
-
Modern PM Foundations in the Age of AI
-
Deeper Customer Insight & Sharper Strategy
-
Adaptive Roadmapping & Execution
-
Influence, Storytelling
-
Business–Tech Acumen
What's Included
-
Full participation in the two-day, in-person workshop
-
Digital copies of all workshop slides, templates, and resources
-
Access to a future quarterly Shyft PM Virtual Learning Circle
-
One 60-minute virtual one-on-one coaching session to support post-workshop development
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The Workshop Challenge
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Participants don’t work on abstract case studies—they work on a concrete product challenge from start to finish.
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Team-based: Participants are grouped into teams of 3–5 product managers from different companies (or from the same company when multiple PMs attend).
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Challenge options: Each team selects one of several challenge scenarios (e.g., a consumer health app, B2B project management platform, industrial services and facilities management).
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Shared thread across both days: Teams use their chosen challenge as the canvas for every exercise—customer insight, strategy, roadmapping, influence, and business/tech trade‑offs—building toward a complete Product Brief.
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Blended inputs: Teams receive sample data and realistic scenarios for their challenge, and they also do targeted customer and market research on their own during the workshop.
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End‑to‑end artifact: By the end of Day 2, each team has a coherent, end‑to‑end story for their product: customer, vision, strategy, roadmap, and key trade‑offs.